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Assistant Brand Manager (Own Brands)

Philippines
Confidential

Published on www.monsterindia.com 11 Feb 2025

Our Assistant Brand Manager is responsible in developing & executing D.A.R.E.* brand & product strategies under his/her assigned Watsons Brands (under 1 category scope) in order to build differentiation, drive profitability and brand love for retail stores while attaining customer satisfaction in O+O stores and preference for Watsons products.*D-ifferent, A-nywhere, R-elationship with customers/community, Experience).

This role focuses on:

  • Developing strategies for differentiation vs branded competitors and to capitalize on industry trends while achieving financial target through 100% delivery of category/brand sales, total profit, and sales participation.
  • Business Development through on time delivery and execution of New Product Developments and be the first to launch trendy and innovative products relevant to the category.
  • Brand Management through Development and implementation of brand-building programs resulting in positive brands sales, margins and EBIT, according to agreed metrics; periodic assessment of competitor's activities, pricing and promo initiatives while developing & aligning brand positioning and segmentation for existing and new brands.
  • Inventory Management to achieve targets for Stock Weeks Cover & Slow-Moving stocks.

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