Key Responsibilities:

• Marketing and Graphic Content Creation
• Create visually engaging content such as illustrations, infographics, banners, and ads while adhering to brand guidelines.
• Generate marketing copy for email campaigns (EDMs), social media, and website content.
• Design and deliver assets for promotions, presentations, and marketing campaigns.
• WordPress Website Management
• Manage, update, and maintain the company's WordPress website, ensuring functionality and optimal performance.
• Build and maintain web pages using WordPress; experience with Elementor Page Builder is ideal.
• Optimize website user experience (UX) and implement basic SEO improvements.
• Troubleshoot and resolve minor website issues; escalate technical concerns to developers if necessary.
• Email Marketing Campaigns (EDMs)
• Design and execute email marketing campaigns to achieve marketing and brand communication objectives.
• Create segmented email lists for targeted messaging and optimized campaign performance.
• Utilize analytics tools to measure and report on email campaign success, and optimize future campaigns.
• Experience using Campaign Monitor or equivalent email marketing platforms is ideal but not essential.
• Collaborative Marketing Support
• Work with cross-functional teams to develop and execute creative campaigns that align with brand goals.
• Ensure brand consistency across all printed and digital materials.
• Assist in brainstorming and executing promotional ideas, branding strategies, and marketing content plans.

Job Requirements:

• Bachelor's degree or equivalent experience in Graphic Design, Marketing, Digital Media, or a related field.
• 2+ years of experience as a graphic designer or similar role with marketing responsibilities.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, and other relevant design tools.
• Experience in WordPress website management (front-end management, plugins, and theme updates
• Basic knowledge of SEO principles to enhance website visibility
• Strong portfolio showcasing prior work across graphic design, branding, or digital platforms
• Excellent verbal and written English communication skills
• Excellent time management skills with the ability to manage multiple projects efficiently.

Good to have:

• Proven experience in WordPress-based website design and management (experience with Elementor is a bonus).
• Experience creating EDMs, marketing copy, and engaging content for various audiences.
• Knowledge of email marketing platforms such as Campaign Monitor or similar tools (ideal but not essential).